TheMemoryLink Advantage

TheMemoryLink is a new way for funeral directors to leverage the power of the web:

A tool to connect local communities

Many people regularly check the obituary section in their daily and weekly local newspapers to see if anybody they know has passed away. TheMemoryLink makes it easy for people to simply search by name and/or decease date, as well as reconnect with friends and families through the online obituary section of the site. Furthermore, TheMemoryLink makes obituary and memorial service information easy to find and forward around to friends and family members.
As the reach of TheMemoryLink extends out, more and more communities will be able to connect and come together to share stories and memories of those who have passed away.

A way to grow and share life memories

The traditional way of keeping memories of loved ones who have passed away is to cut the obituary clipping out and frame it or store it away. Newspaper obituaries are usually expensive, and therefore shorter than one would want it to be. They also only contain text and photos.
By contrast, TheMemoryLink features an online obituary coupled with a guestbook that can stay up for decades and can be a living canvas for families and friends actively sharing thoughts and staying connected. By encouraging people to post text, images, videos, music online, TheMemoryLink's guestbook provides local communities with a more dynamic and personal way to celebrate and honor lives.

A long-term competitive advantage

As baby-boomers turn more and more to the web for their news, it is crucial for funeral directors to be aware of the various memorial and grief support services available online. While the Web will not take consumers away from local funeral homes, funeral directors should leverage the connecting potential that a solution like TheMemoryLink offers through the triangular relationship between family, memorial services and funeral home.
Powered by the enterprise-quality content management system Plone, TheMemoryLink allows each funeral establishment to differentiate their services by developing their very own set of services and grieving resources.